Southern Cross Media

Southern Cross Media Commences Consultation Affecting Up to 300 Roles

Southern Cross Media Group has commenced consultation that could affect up to 300 employees following weaker-than-expected advertising revenue.

While AI tools are being introduced into some newsroom workflows, this isn’t simply a story about artificial intelligence replacing jobs.

The reality is that many organisations are facing declining revenue, rising costs and changing technology. AI is helping automate some tasks, allowing businesses to operate with fewer people in certain areas.

If you work in journalism, media, communications or digital publishing, remember this:

Your skills remain highly transferable.

Writing, stakeholder engagement, research, project coordination, communications and digital content are all highly valued across government, education, healthcare and corporate organisations.

We’ve written a practical guide explaining what this means and where media professionals can transition next.

Read the full article: >>>HERE<<<

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